Expensive Shoe

The Passion Diamond Shoes were created in a collaboration between Jada Dubai (a luxury footwear brand) and Passion Jewellers (a Dubai-based jewelry company). People.com+4kare11.com+4Firstpost+4

The design is credited to Jada Dubai under its co-founder and creative lead Maria Majari. People.com+4Firstpost+4The Jeweler Blog+4

It’s not confirmed publicly who (if anyone) has bought the shoes; as of reports, only a prototype was shown, and the final pair was to be custom made for the buyer. Al Arabiya English+3kare11.com+3Firstpost+3

• Name: Jada Dubai

• Base: United Arab Emirates (Dubai)

• Specialty: Ultra-luxury footwear, especially shoes adorned with fine jewelry (diamonds, semi-precious stones etc.), gold, platinum, and other high-end materials. Scoop Empire+4dubaifashionnews.com+4seminarsonly.com+4

• Signature Philosophy:

  • “Jada Dubai designs only shoes with diamonds.” Bradshaw's Jewelers+3Khaleej Times+3seminarsonly.com+3

  • Emphasis on uniqueness, exclusivity (often very limited edition or one-of-a-kind pieces). Emirates Woman+3dubaifashionnews.com+3Bradshaw's Jewelers+3

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• Maria Majari: Co-founder and Creative Director of Jada Dubai. She studied fashion design (sources mention ESMOD Dubai and Paris) and oversees creative direction, design aesthetics, material selection, etc. Khaleej Times+3dubaifashionnews.com+3Special Madame Figaro Arabia+3

• Elena Traistaru: Mentioned in some sources as a partner in the founding-team or co-founder / collaborator. dubaifashionnews.com

• Other collaborators: For certain projects, Jada Dubai works with Passion Jewellers (for sourcing rare diamonds etc.) and artisan makers (especially in Italy/Venice) for actual production. Khaleej Times+2dubaifashionnews.com+2

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• Passion Diamond Shoes ($17 million pair): Their most famous creation. Gold stilettos embellished with two D-flawless 15-carat diamonds, hundreds of smaller diamonds, made over ~9 months. Only one such pair exists; the prototype shown at Burj Al Arab. business-standard.com+3Khaleej Times+3Bradshaw's Jewelers+3

• Imperative of Royalty Collection: Limited-edition pieces such as heels named after historical or famous royal figures (Cleopatra, Grace Kelly, Princess Diana etc.). These often feature precious stones, custom design, gold/platinum soles, etc. Emirates Woman+2dubaifashionnews.com+2

• Other limited creations: Beyond the big $17M pair, the brand has released shoes worth hundreds of thousands of dollars (e.g. diamond- & sapphire-encrusted heels with platinum/gold soles etc.) in very very limited numbers. Arabian Business+2Scoop Empire+2

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• The brand does sketching and concept design (portfolio of ideas), then selects very few to produce. dubaifashionnews.com+1

• Prototyping happens: for example, for Passion Diamond Shoes they did prototypes in Italy to get shape, heel height, color etc. right. Khaleej Times+1

• Materials are sourced from high-end jewelry makers (diamonds, gold), leather from Italy, and they employ artisans especially where craftsmanship is essential. Khaleej Times+3dubaifashionnews.com+3Bradshaw's Jewelers+3

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• The brand seems relatively young (founded around 2017-2018) and is niche. Media exposure is mostly around spectacle pieces rather than broad retail presence. dubaifashionnews.com+1

• It is not always clear how many shoes are sold (versus just prototypes or one-off displays).

• Pricing is extremely high and for very exclusive clients; it’s unclear how sustainable the business is or how wide their market is.