| Graff Diamonds “Hallucination” |
| ~$55 million |
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The Hallucination is a ladies’ haute-joaillerie (high jewelry) watch by Graff Diamonds. timesticking.com+3PriceScope+3The Jewellery Editor+3
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Unveiled in 2014 at Baselworld in Switzerland. JCK+2The Jewellery Editor+2
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It has a quoted price of US$55 million. 2LUXURY2.COM+3JCK+3PriceScope+3
The Hallucination is a ladies’ haute-joaillerie (high jewelry) watch by Graff Diamonds. timesticking.com+3PriceScope+3The Jewellery Editor+3
Unveiled in 2014 at Baselworld in Switzerland. JCK+2The Jewellery Editor+2
It has a quoted price of US$55 million. 2LUXURY2.COM+3JCK+3PriceScope+3
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Set with over 110 carats of fancy colored diamonds. autoevolution+3PriceScope+3The Jewellery Editor+3
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The diamonds include a huge variety of colors: pink, yellow, blue, orange, green, etc. blog.daviddouglas.com+1
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The cuts are many: round, oval, pear, marquise, heart, princess, emerald, shield, etc. blog.daviddouglas.com+1
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Bracelet is platinum. demo.trycollect.com+2The Jewellery Editor+2
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The movement is quartz (i.e. battery-powered), rather than mechanical. autoevolution+2timesticking.com+2
Set with over 110 carats of fancy colored diamonds. autoevolution+3PriceScope+3The Jewellery Editor+3
The diamonds include a huge variety of colors: pink, yellow, blue, orange, green, etc. blog.daviddouglas.com+1
The cuts are many: round, oval, pear, marquise, heart, princess, emerald, shield, etc. blog.daviddouglas.com+1
Bracelet is platinum. demo.trycollect.com+2The Jewellery Editor+2
The movement is quartz (i.e. battery-powered), rather than mechanical. autoevolution+2timesticking.com+2
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The rarity and beauty of fancy colored diamonds — especially in large size and mixed colours — pushes the gem value extremely high. blog.daviddouglas.com+2PriceScope+2
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The craftsmanship: selecting, cutting, color-matching, setting dozens of rare colored stones in complex shapes. timesticking.com+2The Jewellery Editor+2
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Graff’s branding and reputation in high jewellery amplify the prestige, driving collector interest. PriceScope+1
The rarity and beauty of fancy colored diamonds — especially in large size and mixed colours — pushes the gem value extremely high. blog.daviddouglas.com+2PriceScope+2
The craftsmanship: selecting, cutting, color-matching, setting dozens of rare colored stones in complex shapes. timesticking.com+2The Jewellery Editor+2
Graff’s branding and reputation in high jewellery amplify the prestige, driving collector interest. PriceScope+1
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Because it’s mostly a jewelry piece, some horology purists think of it less as a “watch” and more as a statement jewel. The actual time-telling dial is very small and somewhat overwhelmed by the gems. autoevolution+2Reddit+2
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The quartz movement is seen by some as less prestigious in watch circles than mechanical complications. autoevolution
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It’s unclear whether it has ever been sold, or if it remains mostly as a showpiece. Reddit
Some photos of the watch :
The owner :
Laurence Graff
Because it’s mostly a jewelry piece, some horology purists think of it less as a “watch” and more as a statement jewel. The actual time-telling dial is very small and somewhat overwhelmed by the gems. autoevolution+2Reddit+2
The quartz movement is seen by some as less prestigious in watch circles than mechanical complications. autoevolution
It’s unclear whether it has ever been sold, or if it remains mostly as a showpiece. Reddit
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Laurence Graff was born 13 June 1938 in Stepney, East London. Wikipรฉdia+2Forbes+2
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He comes from a Jewish family: his mother was Romanian (Rebecca Segal) and his father was Russian (Harry Graff). Wikipรฉdia+1
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He left school fairly young (around 14-15) and started as an apprentice in jewellery work at Hatton Garden in London. Tatler Asia+2biographyscoop.com+2
Laurence Graff was born 13 June 1938 in Stepney, East London. Wikipรฉdia+2Forbes+2
He comes from a Jewish family: his mother was Romanian (Rebecca Segal) and his father was Russian (Harry Graff). Wikipรฉdia+1
He left school fairly young (around 14-15) and started as an apprentice in jewellery work at Hatton Garden in London. Tatler Asia+2biographyscoop.com+2
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In 1960, he founded Graff Diamonds (also known simply as Graff), which is a high-end jewellery and watchmaking brand headquartered in London. Wikipรฉdia+2Tatler Asia+2
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The company is vertically integrated: they design, manufacture (cut/polish diamonds, gem setting), and retail directly. Wikipรฉdia+2Sothebys.com+2
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Under his leadership, Graff has acquired and worked with many famous stones and diamonds, such as the Wittelsbach-Graff, the Graff Pink, the Delaire Sunrise, etc. Tatler Asia+2Royist+2
In 1960, he founded Graff Diamonds (also known simply as Graff), which is a high-end jewellery and watchmaking brand headquartered in London. Wikipรฉdia+2Tatler Asia+2
The company is vertically integrated: they design, manufacture (cut/polish diamonds, gem setting), and retail directly. Wikipรฉdia+2Sothebys.com+2
Under his leadership, Graff has acquired and worked with many famous stones and diamonds, such as the Wittelsbach-Graff, the Graff Pink, the Delaire Sunrise, etc. Tatler Asia+2Royist+2
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As of mid-2025, Forbes estimates Laurence Graff & family’s net worth at around US$4.5 billion. Forbes+1
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Other sources sometimes report slightly different figures (some say ~$4.6B), depending on asset values. The Richest+2Grizzly Bulls+2
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Among his assets: a real estate portfolio (including in London’s Mayfair, Swiss residences), a diamond trading business in Switzerland, stake in South African diamond operations, and Delaire Graff Estate — a luxury vineyard/winery/hotel in Stellenbosch, South Africa. worldbridemagazine.com+3Forbes+3Tatler Asia+3
As of mid-2025, Forbes estimates Laurence Graff & family’s net worth at around US$4.5 billion. Forbes+1
Other sources sometimes report slightly different figures (some say ~$4.6B), depending on asset values. The Richest+2Grizzly Bulls+2
Among his assets: a real estate portfolio (including in London’s Mayfair, Swiss residences), a diamond trading business in Switzerland, stake in South African diamond operations, and Delaire Graff Estate — a luxury vineyard/winery/hotel in Stellenbosch, South Africa. worldbridemagazine.com+3Forbes+3Tatler Asia+3
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Laurence Graff is British. Forbes+1
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He has five children. Forbes+1
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He lives (or splits time) in places like Gstaad (Switzerland), among other luxury residences. Forbes+2The National+2
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He was awarded an OBE (Officer of the Order of the British Empire) in 2013 for his services to jewellery.
where is this watch sold?Most reports suggest it remains in Graff’s possession (or under Laurence Graff’s control). Langerman Diamonds+3autoevolution+3PriceScope+3
What is known is:
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Graff unveiled the watch at Baselworld 2014, showing it publicly there. Forbes+2The Jewellery Editor+2
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It has been displayed in Graff exhibitions and high-end showings. Langerman Diamonds+2PriceScope+2
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A watch-resale listing exists (e.g. “2014 Graff Hallucination Watch For Sale – POA”) on some watch portals, but that is not evidence of an actual completed sale.
It wasn’t sold at auction or through a retailer — the Graff “Hallucination” remains a Graff-owned showpiece (created by Laurence Graff and unveiled at Baselworld 2014). Sothebys.com+2The Jewellery Editor+2
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Graff unveiled the Hallucination at Baselworld 2014 and it has been exhibited by Graff since — it was presented as a statement/high-jewellery showpiece rather than a production item for sale. The Jewellery Editor+1
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Multiple authoritative writeups report no public sale or auction record; recent Graff / industry coverage still treats it as Graff’s own display piece. Sothebys.com+1
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You’ll occasionally see listings or “for sale” writeups on secondary sites (POA / broker listings), but I found no confirmed completed sale or auction hammer price in auction databases or reputable press.
Graff Diamonds : official press release / exhibition pages about the Hallucination and a nearby Graff boutique where it’s been displayed.Graff Diamonds unveiled the Hallucination watch on March 26, 2014, during the opening day of Baselworld 2014, the world's largest watch and jewellery fair. This extraordinary timepiece, valued at $55 million, features over 110 carats of exceptionally rare coloured diamonds and is considered one of the most valuable watches ever created. The Jewellery Editor
The concept for the Hallucination was developed by Laurence Graff, Chairman of Graff Diamonds, and brought to life by Graff’s skilled team of designers, gemologists, and master craftsmen. It was showcased at Baselworld as a sculptural masterpiece and a celebration of the miracle of coloured diamonds. The Jewellery Editor
As of now, there is no public record of the Hallucination being sold or displayed at any Graff boutique. It remains a unique, one-of-a-kind piece that was created for exhibition purposes.
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Laurence Graff is British. Forbes+1
-
He has five children. Forbes+1
-
He lives (or splits time) in places like Gstaad (Switzerland), among other luxury residences. Forbes+2The National+2
-
He was awarded an OBE (Officer of the Order of the British Empire) in 2013 for his services to jewellery.
Most reports suggest it remains in Graff’s possession (or under Laurence Graff’s control). Langerman Diamonds+3autoevolution+3PriceScope+3
What is known is:
-
Graff unveiled the watch at Baselworld 2014, showing it publicly there. Forbes+2The Jewellery Editor+2
-
It has been displayed in Graff exhibitions and high-end showings. Langerman Diamonds+2PriceScope+2
-
A watch-resale listing exists (e.g. “2014 Graff Hallucination Watch For Sale – POA”) on some watch portals, but that is not evidence of an actual completed sale.
It wasn’t sold at auction or through a retailer — the Graff “Hallucination” remains a Graff-owned showpiece (created by Laurence Graff and unveiled at Baselworld 2014). Sothebys.com+2The Jewellery Editor+2
-
Graff unveiled the Hallucination at Baselworld 2014 and it has been exhibited by Graff since — it was presented as a statement/high-jewellery showpiece rather than a production item for sale. The Jewellery Editor+1
-
Multiple authoritative writeups report no public sale or auction record; recent Graff / industry coverage still treats it as Graff’s own display piece. Sothebys.com+1
-
You’ll occasionally see listings or “for sale” writeups on secondary sites (POA / broker listings), but I found no confirmed completed sale or auction hammer price in auction databases or reputable press.
Graff Diamonds unveiled the Hallucination watch on March 26, 2014, during the opening day of Baselworld 2014, the world's largest watch and jewellery fair. This extraordinary timepiece, valued at $55 million, features over 110 carats of exceptionally rare coloured diamonds and is considered one of the most valuable watches ever created. The Jewellery Editor
The concept for the Hallucination was developed by Laurence Graff, Chairman of Graff Diamonds, and brought to life by Graff’s skilled team of designers, gemologists, and master craftsmen. It was showcased at Baselworld as a sculptural masterpiece and a celebration of the miracle of coloured diamonds. The Jewellery Editor
As of now, there is no public record of the Hallucination being sold or displayed at any Graff boutique. It remains a unique, one-of-a-kind piece that was created for exhibition purposes.
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